What if the clients you believe are driving revenue are actually costing you money?
Understanding Client Profitability: it’s a function of time
Most creative agencies drive business on the billable-hour and yet overlook the centrality of time-tracking in order to accurately evaluate project profitability, often relying on assumptions rather than concrete data. In this blog, you’ll learn how top creative agencies rely on effective time management and why time-tracking software like TimeNavi fits the bill - helping you avoid financial blind spots and keep your business growing.
Calculating profits requires two key figures: your total costs against your total revenue. Tracking your team's time not only clarifies costs but also reveals opportunities for more efficient time management. By fine-tuning both, you’ll sharpen your financial insights and drive greater profits. Here's how:
Accurately estimate the budget.
Time tracking is an essential component for calculating the total cost of a project, whether time spent on billable or non-billable work. This isn’t just about logging hours; it’s about understanding the full scope of your agency’s efforts and seeing exactly how many of your resources are being used on meetings, revisions, and non-billable tasks. This insight provides a benchmark for future projects, allowing you to set more accurate budgets and bill clients more effectively. Benchmarking projects is the most reliable strategy for determining a realistic budget and ensures you can price projects with confidence and precision. TimeNavi brings clarity to the numbers by pulling data directly from your calendar —whether it’s Google Calendar or Outlook—to track how much time is spent on each client and project, calculating time spent in meetings and on tasks.
Stick to the budget.
Over the course of the project, it helps to monitor how the work is progressing in order to assess whether you’re advancing towards completion, within the planned timeline and budget. TimeNavi allows you to assign hourly rates to each employee or freelancer working on the project, and even set budget limits for each project. This will allow you to track how much of the budget is used and see the remaining budget in real-time. This means you can instantly identify which clients and projects are profitable, and which are draining your resources.
The figure below shows how TimeNavi presents this data, offering you full visibility into hours spent in meetings, as well as budget usage for each project and client.
For example, imagine you’re working on three major client projects simultaneously. Without a precise breakdown of where your team’s time is going, it’s easy to overlook hidden costs, like time spent on endless client revisions or excessive client meetings. TimeNavi creates a clear picture of client profitability by showing you exactly how much time your team is spending and what that time translates to in terms of costs.
Time-tracking without the buzzkill
You might’ve heard that David Ogilvy used a stop-watch for client meetings which seems a little abrupt and pretentious. And let’s face it: traditional time tracking in the modern workplace is a productivity killer.
Manual timesheets, complicated software, and constant follow-ups with your team— contribute to a sense of overbearing management and tediousness. I mean, time-tracking can be laborious and demoralizing for the team. But in TimeNavi, accountability is mediated through your employees’ work calendars - whether Google Calendar or Outlook. This respects your employees’ autonomy over their time, while giving management the necessary transparency to properly organize the team’s efforts.
For your team, it’s effortless. They simply go about their day, adding meetings and tasks as usual, while TimeNavi works in the background to gather all the relevant data. No more nagging your team for timesheets or worrying about missed hours. Not only does this remove a major admin burden, but it also ensures your time tracking is more accurate and reliable.
TimeNavi offers data insights into team time, so that you can improve time management. It presents this data in an easy-to-digest format, giving you a clear breakdown of billable and non-billable hours for each client and project. You’ll have real-time visibility into how your team’s time is being spent, so you can keep projects profitable without the hassle of manual time tracking.
Case Study: How ‘Luna Design’ Boosted Profitability with TimeNavi
Luna Design, a mid-sized creative agency, was struggling to keep track of which clients were truly profitable. Like many agencies, they fell back on a gut feeling about project success, often underestimating how much time they were spending on meetings, revisions, and non-billable tasks. Despite landing high-profile clients, their profit margins were shrinking, and they couldn’t figure out why.
Before TimeNavi:
Luna Design’s strategy to retain clients amounted to bending over backwards to client demands. These revisions did not reflect on their standard of work or project delivery, since often client expectations were confused and meandering. At completion, their profits would be shrunk from their initial expectation due to the unexpected scope of the project. In this case, the lack of time-tracking resulted in the accumulation of revisions, unplanned meetings, and off-scope work which fed into lost time in their final billing. This led to several issues:
30% of work hours went untracked, causing them to underbill their clients.
They realized their profit margins for certain clients were razor-thin, especially those demanding frequent revisions. But without evidence, it was difficult to negotiate better terms with these clients.
On their largest project, Luna Design estimated they were losing $50,000 annually by not accounting for the time spent on extra revisions and meetings.
After Implementing TimeNavi:
Once Luna Design integrated TimeNavi, they gained full visibility into how much time and resources each client was consuming. Here’s how TimeNavi transformed their business:
Accurate tracking of billable time: If everything is in your calendar, then TimeNavi will account for it without requiring a second thought. Our work calendars already function as the bedrock for scheduling time between meetings and tasks, which makes them the obvious source of truth for time-tracking. For this reason, TimeNavi was the best time-tracking solution for Luna Design because it fitted their current work schedules, rather than requiring them to implement a whole new system for time-tracking. This immediately provided them clear evidence that certain clients were far less profitable than others.
Data-driven repricing: Armed with TimeNavi’s data, Luna Design renegotiated contracts with several clients. They could now justify price increases by showing how much extra time was spent on revisions and off-scope work. For their largest client, they introduced a new pricing model that allowed for only 10 revisions per project. Beyond that, additional revisions would come at an added cost. This gave them leverage to protect their margins while maintaining the quality of their work.
Budget control and time-saving measures: With TimeNavi’s budget-tracking features, Luna Design set strict budget limits for projects and was alerted when they were approaching the threshold. This helped them stay within budget on most projects, preventing overwork and missed deadlines. The team also identified ways to reduce non-billable time by 20%, further improving profitability.
The Financial Impact:
$80,000 in recovered revenue: By accurately tracking and billing for all hours, especially the additional revisions and meetings, Luna Design was able to recover $30,000 in revenue from their largest client and $50,000 from other underperforming projects.
15% increase in profit margins: Across all projects, Luna Design saw an immediate boost in profitability within the first six months. They now had clear insights to price their services appropriately and avoid scope creep.
Improved client relationships: The data from TimeNavi gave Luna Design the leverage to have transparent conversations with their clients, explaining why pricing had to be adjusted to reflect the true scope of work. This built trust and ensured clients understood the value they were getting, while also limiting the damage caused by excessive revisions.
Conclusion: How Your Agency Can Maximise Profitability with TimeNavi
If you’re tired of relying on guesswork to figure out which clients are profitable, or losing money to hidden project costs, TimeNavi is the solution you’ve been looking for. By automating time tracking directly from your team’s calendars, you gain a complete, data-driven view of how resources are spent—whether it’s on client projects, revisions, or non-billable tasks.
Top creative agencies like Luna Design have already seen the benefits, from boosting profit margins and recovering lost revenue, to re-pricing services and setting clear boundaries with clients on project scope and revisions. With TimeNavi, you’ll have the insights you need to protect your bottom line, make informed financial decisions, and keep your projects on track.
What if the clients you believe are driving revenue are actually costing you money?
Understanding Client Profitability: it’s a function of time
Most creative agencies drive business on the billable-hour and yet overlook the centrality of time-tracking in order to accurately evaluate project profitability, often relying on assumptions rather than concrete data. In this blog, you’ll learn how top creative agencies rely on effective time management and why time-tracking software like TimeNavi fits the bill - helping you avoid financial blind spots and keep your business growing.
Calculating profits requires two key figures: your total costs against your total revenue. Tracking your team's time not only clarifies costs but also reveals opportunities for more efficient time management. By fine-tuning both, you’ll sharpen your financial insights and drive greater profits. Here's how:
Accurately estimate the budget.
Time tracking is an essential component for calculating the total cost of a project, whether time spent on billable or non-billable work. This isn’t just about logging hours; it’s about understanding the full scope of your agency’s efforts and seeing exactly how many of your resources are being used on meetings, revisions, and non-billable tasks. This insight provides a benchmark for future projects, allowing you to set more accurate budgets and bill clients more effectively. Benchmarking projects is the most reliable strategy for determining a realistic budget and ensures you can price projects with confidence and precision. TimeNavi brings clarity to the numbers by pulling data directly from your calendar —whether it’s Google Calendar or Outlook—to track how much time is spent on each client and project, calculating time spent in meetings and on tasks.
Stick to the budget.
Over the course of the project, it helps to monitor how the work is progressing in order to assess whether you’re advancing towards completion, within the planned timeline and budget. TimeNavi allows you to assign hourly rates to each employee or freelancer working on the project, and even set budget limits for each project. This will allow you to track how much of the budget is used and see the remaining budget in real-time. This means you can instantly identify which clients and projects are profitable, and which are draining your resources.
The figure below shows how TimeNavi presents this data, offering you full visibility into hours spent in meetings, as well as budget usage for each project and client.
For example, imagine you’re working on three major client projects simultaneously. Without a precise breakdown of where your team’s time is going, it’s easy to overlook hidden costs, like time spent on endless client revisions or excessive client meetings. TimeNavi creates a clear picture of client profitability by showing you exactly how much time your team is spending and what that time translates to in terms of costs.
Time-tracking without the buzzkill
You might’ve heard that David Ogilvy used a stop-watch for client meetings which seems a little abrupt and pretentious. And let’s face it: traditional time tracking in the modern workplace is a productivity killer.
Manual timesheets, complicated software, and constant follow-ups with your team— contribute to a sense of overbearing management and tediousness. I mean, time-tracking can be laborious and demoralizing for the team. But in TimeNavi, accountability is mediated through your employees’ work calendars - whether Google Calendar or Outlook. This respects your employees’ autonomy over their time, while giving management the necessary transparency to properly organize the team’s efforts.
For your team, it’s effortless. They simply go about their day, adding meetings and tasks as usual, while TimeNavi works in the background to gather all the relevant data. No more nagging your team for timesheets or worrying about missed hours. Not only does this remove a major admin burden, but it also ensures your time tracking is more accurate and reliable.
TimeNavi offers data insights into team time, so that you can improve time management. It presents this data in an easy-to-digest format, giving you a clear breakdown of billable and non-billable hours for each client and project. You’ll have real-time visibility into how your team’s time is being spent, so you can keep projects profitable without the hassle of manual time tracking.
Case Study: How ‘Luna Design’ Boosted Profitability with TimeNavi
Luna Design, a mid-sized creative agency, was struggling to keep track of which clients were truly profitable. Like many agencies, they fell back on a gut feeling about project success, often underestimating how much time they were spending on meetings, revisions, and non-billable tasks. Despite landing high-profile clients, their profit margins were shrinking, and they couldn’t figure out why.
Before TimeNavi:
Luna Design’s strategy to retain clients amounted to bending over backwards to client demands. These revisions did not reflect on their standard of work or project delivery, since often client expectations were confused and meandering. At completion, their profits would be shrunk from their initial expectation due to the unexpected scope of the project. In this case, the lack of time-tracking resulted in the accumulation of revisions, unplanned meetings, and off-scope work which fed into lost time in their final billing. This led to several issues:
30% of work hours went untracked, causing them to underbill their clients.
They realized their profit margins for certain clients were razor-thin, especially those demanding frequent revisions. But without evidence, it was difficult to negotiate better terms with these clients.
On their largest project, Luna Design estimated they were losing $50,000 annually by not accounting for the time spent on extra revisions and meetings.
After Implementing TimeNavi:
Once Luna Design integrated TimeNavi, they gained full visibility into how much time and resources each client was consuming. Here’s how TimeNavi transformed their business:
Accurate tracking of billable time: If everything is in your calendar, then TimeNavi will account for it without requiring a second thought. Our work calendars already function as the bedrock for scheduling time between meetings and tasks, which makes them the obvious source of truth for time-tracking. For this reason, TimeNavi was the best time-tracking solution for Luna Design because it fitted their current work schedules, rather than requiring them to implement a whole new system for time-tracking. This immediately provided them clear evidence that certain clients were far less profitable than others.
Data-driven repricing: Armed with TimeNavi’s data, Luna Design renegotiated contracts with several clients. They could now justify price increases by showing how much extra time was spent on revisions and off-scope work. For their largest client, they introduced a new pricing model that allowed for only 10 revisions per project. Beyond that, additional revisions would come at an added cost. This gave them leverage to protect their margins while maintaining the quality of their work.
Budget control and time-saving measures: With TimeNavi’s budget-tracking features, Luna Design set strict budget limits for projects and was alerted when they were approaching the threshold. This helped them stay within budget on most projects, preventing overwork and missed deadlines. The team also identified ways to reduce non-billable time by 20%, further improving profitability.
The Financial Impact:
$80,000 in recovered revenue: By accurately tracking and billing for all hours, especially the additional revisions and meetings, Luna Design was able to recover $30,000 in revenue from their largest client and $50,000 from other underperforming projects.
15% increase in profit margins: Across all projects, Luna Design saw an immediate boost in profitability within the first six months. They now had clear insights to price their services appropriately and avoid scope creep.
Improved client relationships: The data from TimeNavi gave Luna Design the leverage to have transparent conversations with their clients, explaining why pricing had to be adjusted to reflect the true scope of work. This built trust and ensured clients understood the value they were getting, while also limiting the damage caused by excessive revisions.
Conclusion: How Your Agency Can Maximise Profitability with TimeNavi
If you’re tired of relying on guesswork to figure out which clients are profitable, or losing money to hidden project costs, TimeNavi is the solution you’ve been looking for. By automating time tracking directly from your team’s calendars, you gain a complete, data-driven view of how resources are spent—whether it’s on client projects, revisions, or non-billable tasks.
Top creative agencies like Luna Design have already seen the benefits, from boosting profit margins and recovering lost revenue, to re-pricing services and setting clear boundaries with clients on project scope and revisions. With TimeNavi, you’ll have the insights you need to protect your bottom line, make informed financial decisions, and keep your projects on track.
What if the clients you believe are driving revenue are actually costing you money?
Understanding Client Profitability: it’s a function of time
Most creative agencies drive business on the billable-hour and yet overlook the centrality of time-tracking in order to accurately evaluate project profitability, often relying on assumptions rather than concrete data. In this blog, you’ll learn how top creative agencies rely on effective time management and why time-tracking software like TimeNavi fits the bill - helping you avoid financial blind spots and keep your business growing.
Calculating profits requires two key figures: your total costs against your total revenue. Tracking your team's time not only clarifies costs but also reveals opportunities for more efficient time management. By fine-tuning both, you’ll sharpen your financial insights and drive greater profits. Here's how:
Accurately estimate the budget.
Time tracking is an essential component for calculating the total cost of a project, whether time spent on billable or non-billable work. This isn’t just about logging hours; it’s about understanding the full scope of your agency’s efforts and seeing exactly how many of your resources are being used on meetings, revisions, and non-billable tasks. This insight provides a benchmark for future projects, allowing you to set more accurate budgets and bill clients more effectively. Benchmarking projects is the most reliable strategy for determining a realistic budget and ensures you can price projects with confidence and precision. TimeNavi brings clarity to the numbers by pulling data directly from your calendar —whether it’s Google Calendar or Outlook—to track how much time is spent on each client and project, calculating time spent in meetings and on tasks.
Stick to the budget.
Over the course of the project, it helps to monitor how the work is progressing in order to assess whether you’re advancing towards completion, within the planned timeline and budget. TimeNavi allows you to assign hourly rates to each employee or freelancer working on the project, and even set budget limits for each project. This will allow you to track how much of the budget is used and see the remaining budget in real-time. This means you can instantly identify which clients and projects are profitable, and which are draining your resources.
The figure below shows how TimeNavi presents this data, offering you full visibility into hours spent in meetings, as well as budget usage for each project and client.
For example, imagine you’re working on three major client projects simultaneously. Without a precise breakdown of where your team’s time is going, it’s easy to overlook hidden costs, like time spent on endless client revisions or excessive client meetings. TimeNavi creates a clear picture of client profitability by showing you exactly how much time your team is spending and what that time translates to in terms of costs.
Time-tracking without the buzzkill
You might’ve heard that David Ogilvy used a stop-watch for client meetings which seems a little abrupt and pretentious. And let’s face it: traditional time tracking in the modern workplace is a productivity killer.
Manual timesheets, complicated software, and constant follow-ups with your team— contribute to a sense of overbearing management and tediousness. I mean, time-tracking can be laborious and demoralizing for the team. But in TimeNavi, accountability is mediated through your employees’ work calendars - whether Google Calendar or Outlook. This respects your employees’ autonomy over their time, while giving management the necessary transparency to properly organize the team’s efforts.
For your team, it’s effortless. They simply go about their day, adding meetings and tasks as usual, while TimeNavi works in the background to gather all the relevant data. No more nagging your team for timesheets or worrying about missed hours. Not only does this remove a major admin burden, but it also ensures your time tracking is more accurate and reliable.
TimeNavi offers data insights into team time, so that you can improve time management. It presents this data in an easy-to-digest format, giving you a clear breakdown of billable and non-billable hours for each client and project. You’ll have real-time visibility into how your team’s time is being spent, so you can keep projects profitable without the hassle of manual time tracking.
Case Study: How ‘Luna Design’ Boosted Profitability with TimeNavi
Luna Design, a mid-sized creative agency, was struggling to keep track of which clients were truly profitable. Like many agencies, they fell back on a gut feeling about project success, often underestimating how much time they were spending on meetings, revisions, and non-billable tasks. Despite landing high-profile clients, their profit margins were shrinking, and they couldn’t figure out why.
Before TimeNavi:
Luna Design’s strategy to retain clients amounted to bending over backwards to client demands. These revisions did not reflect on their standard of work or project delivery, since often client expectations were confused and meandering. At completion, their profits would be shrunk from their initial expectation due to the unexpected scope of the project. In this case, the lack of time-tracking resulted in the accumulation of revisions, unplanned meetings, and off-scope work which fed into lost time in their final billing. This led to several issues:
30% of work hours went untracked, causing them to underbill their clients.
They realized their profit margins for certain clients were razor-thin, especially those demanding frequent revisions. But without evidence, it was difficult to negotiate better terms with these clients.
On their largest project, Luna Design estimated they were losing $50,000 annually by not accounting for the time spent on extra revisions and meetings.
After Implementing TimeNavi:
Once Luna Design integrated TimeNavi, they gained full visibility into how much time and resources each client was consuming. Here’s how TimeNavi transformed their business:
Accurate tracking of billable time: If everything is in your calendar, then TimeNavi will account for it without requiring a second thought. Our work calendars already function as the bedrock for scheduling time between meetings and tasks, which makes them the obvious source of truth for time-tracking. For this reason, TimeNavi was the best time-tracking solution for Luna Design because it fitted their current work schedules, rather than requiring them to implement a whole new system for time-tracking. This immediately provided them clear evidence that certain clients were far less profitable than others.
Data-driven repricing: Armed with TimeNavi’s data, Luna Design renegotiated contracts with several clients. They could now justify price increases by showing how much extra time was spent on revisions and off-scope work. For their largest client, they introduced a new pricing model that allowed for only 10 revisions per project. Beyond that, additional revisions would come at an added cost. This gave them leverage to protect their margins while maintaining the quality of their work.
Budget control and time-saving measures: With TimeNavi’s budget-tracking features, Luna Design set strict budget limits for projects and was alerted when they were approaching the threshold. This helped them stay within budget on most projects, preventing overwork and missed deadlines. The team also identified ways to reduce non-billable time by 20%, further improving profitability.
The Financial Impact:
$80,000 in recovered revenue: By accurately tracking and billing for all hours, especially the additional revisions and meetings, Luna Design was able to recover $30,000 in revenue from their largest client and $50,000 from other underperforming projects.
15% increase in profit margins: Across all projects, Luna Design saw an immediate boost in profitability within the first six months. They now had clear insights to price their services appropriately and avoid scope creep.
Improved client relationships: The data from TimeNavi gave Luna Design the leverage to have transparent conversations with their clients, explaining why pricing had to be adjusted to reflect the true scope of work. This built trust and ensured clients understood the value they were getting, while also limiting the damage caused by excessive revisions.
Conclusion: How Your Agency Can Maximise Profitability with TimeNavi
If you’re tired of relying on guesswork to figure out which clients are profitable, or losing money to hidden project costs, TimeNavi is the solution you’ve been looking for. By automating time tracking directly from your team’s calendars, you gain a complete, data-driven view of how resources are spent—whether it’s on client projects, revisions, or non-billable tasks.
Top creative agencies like Luna Design have already seen the benefits, from boosting profit margins and recovering lost revenue, to re-pricing services and setting clear boundaries with clients on project scope and revisions. With TimeNavi, you’ll have the insights you need to protect your bottom line, make informed financial decisions, and keep your projects on track.
What if the clients you believe are driving revenue are actually costing you money?
Understanding Client Profitability: it’s a function of time
Most creative agencies drive business on the billable-hour and yet overlook the centrality of time-tracking in order to accurately evaluate project profitability, often relying on assumptions rather than concrete data. In this blog, you’ll learn how top creative agencies rely on effective time management and why time-tracking software like TimeNavi fits the bill - helping you avoid financial blind spots and keep your business growing.
Calculating profits requires two key figures: your total costs against your total revenue. Tracking your team's time not only clarifies costs but also reveals opportunities for more efficient time management. By fine-tuning both, you’ll sharpen your financial insights and drive greater profits. Here's how:
Accurately estimate the budget.
Time tracking is an essential component for calculating the total cost of a project, whether time spent on billable or non-billable work. This isn’t just about logging hours; it’s about understanding the full scope of your agency’s efforts and seeing exactly how many of your resources are being used on meetings, revisions, and non-billable tasks. This insight provides a benchmark for future projects, allowing you to set more accurate budgets and bill clients more effectively. Benchmarking projects is the most reliable strategy for determining a realistic budget and ensures you can price projects with confidence and precision. TimeNavi brings clarity to the numbers by pulling data directly from your calendar —whether it’s Google Calendar or Outlook—to track how much time is spent on each client and project, calculating time spent in meetings and on tasks.
Stick to the budget.
Over the course of the project, it helps to monitor how the work is progressing in order to assess whether you’re advancing towards completion, within the planned timeline and budget. TimeNavi allows you to assign hourly rates to each employee or freelancer working on the project, and even set budget limits for each project. This will allow you to track how much of the budget is used and see the remaining budget in real-time. This means you can instantly identify which clients and projects are profitable, and which are draining your resources.
The figure below shows how TimeNavi presents this data, offering you full visibility into hours spent in meetings, as well as budget usage for each project and client.
For example, imagine you’re working on three major client projects simultaneously. Without a precise breakdown of where your team’s time is going, it’s easy to overlook hidden costs, like time spent on endless client revisions or excessive client meetings. TimeNavi creates a clear picture of client profitability by showing you exactly how much time your team is spending and what that time translates to in terms of costs.
Time-tracking without the buzzkill
You might’ve heard that David Ogilvy used a stop-watch for client meetings which seems a little abrupt and pretentious. And let’s face it: traditional time tracking in the modern workplace is a productivity killer.
Manual timesheets, complicated software, and constant follow-ups with your team— contribute to a sense of overbearing management and tediousness. I mean, time-tracking can be laborious and demoralizing for the team. But in TimeNavi, accountability is mediated through your employees’ work calendars - whether Google Calendar or Outlook. This respects your employees’ autonomy over their time, while giving management the necessary transparency to properly organize the team’s efforts.
For your team, it’s effortless. They simply go about their day, adding meetings and tasks as usual, while TimeNavi works in the background to gather all the relevant data. No more nagging your team for timesheets or worrying about missed hours. Not only does this remove a major admin burden, but it also ensures your time tracking is more accurate and reliable.
TimeNavi offers data insights into team time, so that you can improve time management. It presents this data in an easy-to-digest format, giving you a clear breakdown of billable and non-billable hours for each client and project. You’ll have real-time visibility into how your team’s time is being spent, so you can keep projects profitable without the hassle of manual time tracking.
Case Study: How ‘Luna Design’ Boosted Profitability with TimeNavi
Luna Design, a mid-sized creative agency, was struggling to keep track of which clients were truly profitable. Like many agencies, they fell back on a gut feeling about project success, often underestimating how much time they were spending on meetings, revisions, and non-billable tasks. Despite landing high-profile clients, their profit margins were shrinking, and they couldn’t figure out why.
Before TimeNavi:
Luna Design’s strategy to retain clients amounted to bending over backwards to client demands. These revisions did not reflect on their standard of work or project delivery, since often client expectations were confused and meandering. At completion, their profits would be shrunk from their initial expectation due to the unexpected scope of the project. In this case, the lack of time-tracking resulted in the accumulation of revisions, unplanned meetings, and off-scope work which fed into lost time in their final billing. This led to several issues:
30% of work hours went untracked, causing them to underbill their clients.
They realized their profit margins for certain clients were razor-thin, especially those demanding frequent revisions. But without evidence, it was difficult to negotiate better terms with these clients.
On their largest project, Luna Design estimated they were losing $50,000 annually by not accounting for the time spent on extra revisions and meetings.
After Implementing TimeNavi:
Once Luna Design integrated TimeNavi, they gained full visibility into how much time and resources each client was consuming. Here’s how TimeNavi transformed their business:
Accurate tracking of billable time: If everything is in your calendar, then TimeNavi will account for it without requiring a second thought. Our work calendars already function as the bedrock for scheduling time between meetings and tasks, which makes them the obvious source of truth for time-tracking. For this reason, TimeNavi was the best time-tracking solution for Luna Design because it fitted their current work schedules, rather than requiring them to implement a whole new system for time-tracking. This immediately provided them clear evidence that certain clients were far less profitable than others.
Data-driven repricing: Armed with TimeNavi’s data, Luna Design renegotiated contracts with several clients. They could now justify price increases by showing how much extra time was spent on revisions and off-scope work. For their largest client, they introduced a new pricing model that allowed for only 10 revisions per project. Beyond that, additional revisions would come at an added cost. This gave them leverage to protect their margins while maintaining the quality of their work.
Budget control and time-saving measures: With TimeNavi’s budget-tracking features, Luna Design set strict budget limits for projects and was alerted when they were approaching the threshold. This helped them stay within budget on most projects, preventing overwork and missed deadlines. The team also identified ways to reduce non-billable time by 20%, further improving profitability.
The Financial Impact:
$80,000 in recovered revenue: By accurately tracking and billing for all hours, especially the additional revisions and meetings, Luna Design was able to recover $30,000 in revenue from their largest client and $50,000 from other underperforming projects.
15% increase in profit margins: Across all projects, Luna Design saw an immediate boost in profitability within the first six months. They now had clear insights to price their services appropriately and avoid scope creep.
Improved client relationships: The data from TimeNavi gave Luna Design the leverage to have transparent conversations with their clients, explaining why pricing had to be adjusted to reflect the true scope of work. This built trust and ensured clients understood the value they were getting, while also limiting the damage caused by excessive revisions.
Conclusion: How Your Agency Can Maximise Profitability with TimeNavi
If you’re tired of relying on guesswork to figure out which clients are profitable, or losing money to hidden project costs, TimeNavi is the solution you’ve been looking for. By automating time tracking directly from your team’s calendars, you gain a complete, data-driven view of how resources are spent—whether it’s on client projects, revisions, or non-billable tasks.
Top creative agencies like Luna Design have already seen the benefits, from boosting profit margins and recovering lost revenue, to re-pricing services and setting clear boundaries with clients on project scope and revisions. With TimeNavi, you’ll have the insights you need to protect your bottom line, make informed financial decisions, and keep your projects on track.
