The "Eat That Frog" Technique: Boosting Productivity One Task at a Time

Chris Bird
By Chris Bird · Jan 03, 2024

What is the "Eat That Frog" Technique?

"Eat That Frog" is a term coined by Brian Tracy in his book by the same name, representing an approach to tackling your most challenging task first thing in the day. The "frog" symbolizes the task you're most likely to procrastinate on, often because it's the one you find the most daunting. However, it's also the task that can have the greatest positive impact on your life and results at the moment.

The key premise of this technique is to take action and complete this task before anything else. By doing so, you've already accomplished what is probably the hardest part of your day, which sets a productive tone and provides a sense of accomplishment that carries through the rest of the day.

The Psychology Behind "Eating Frogs"

When you "eat the frog," you are effectively applying principles of psychology that help in overcoming procrastination. Here's how it leverages different psychological concepts:

1. Zeigarnik Effect

Unfinished tasks tend to stay in your mind until they are completed. Starting your day by finishing off a significant task means that it's not looming over you, mentally cluttering your workspace.

2. Momentum Principle

Completing a big task early builds momentum for the rest of your day. This momentum can make other tasks feel less challenging and more doable.

3. Pain Pleasure Principle

Humans naturally seek pleasure and avoid pain. The frog is your pain point, and by getting it out of the way first, you maximize the pleasure of not having it hang over you.

4. Pareto Principle

Often, 20% of our tasks contribute to 80% of our results. The frog usually falls into this critical 20%, and attending to it first maximizes effectiveness.

Implementing the "Eat That Frog" Technique in Daily Life

1. Identify Your Frog

Your frog is the task that's going to make a real difference in your day or the task that you are most likely to procrastinate on. It isn't necessarily the hardest task, but it's the most impactful one.

2. Plan Your Frogs

In relation to time management, plan your frogs in advance. At the end of each workday, or in the evening, plan out your tasks for the next day. Clearly identify your frog for the next morning.

3. Eat Your Frog Early

As soon as your workday begins, focus all your effort on your frog. Take breaks only if necessary but avoid getting caught up in smaller, more manageable tasks.

4. One Frog at a Time

If you have multiple "frogs," begin with the biggest, ugliest one. Don't move on until it is complete, or you have progressed significantly.

The Role of Time Tracking in the "Eat That Frog" Technique

Time tracking techniques can play a critical role in the effectiveness of the "Eat That Frog" method. Knowing where your time goes can help in identifying patterns of procrastination and productivity. Time tracking can point you towards your real frogs and give you a clearer picture of how much time these essential tasks require.

The concept of time tracking aligns perfectly with the "Eat That Frog" technique by helping you prioritize the most critical tasks. For instance, TimeNavi, a time tracking product, can prove invaluable in implementing this technique efficiently. As TimeNavi automatically calculates time spent per project based on categories in your calendar, you can easily identify your most time-consuming tasks (potential frogs) and schedule them appropriately.

When you have your tasks categorized, and your calendar is laid out before you, it becomes much easier to apply the "Eat That Frog" technique:

1. Visibility of Tasks:

You can clearly view which tasks will have the most significant impact and should be your frogs.

2. Time Allocation:

Assign the start of your day—the period of time you are likely freshest and most focused—to these important tasks.

3. Productivity Analytics:

Use TimeNavi to analyze how much time specific tasks take, then compare that with the value they add to your work to ensure you’re choosing the right frogs.

4. Progress Over Time:

By tracking how much time you spend on significant tasks each day, you can watch your productivity grow.

Overcoming Procrastination with "Eat That Frog"

Procrastination is one of the largest obstacles to productivity. "Eat That Frog" provides a simple yet powerful solution to this universal challenge. By front-loading your day with the most essential task, you can break the cycle of putting off until tomorrow what can and should be done today.

Here are some tips on how to make the "Eat That Frog" method work for you:

1. Focus on Clarity

Be clear about what you want to achieve each day, each week, and each month. Clarity is essential to choose the right frog.

2. Optimize Your Environment

Set up your workspace so that it's conducive to focusing on your frog. Remove any distractions that could take away from your focus.

3. Use Technology Effectively

Apps like TimeNavi can help you ensure that you're spending your time wisely and encourage you not to get distracted by less important tasks.

4. Limit Decision Fatigue

By deciding on your frog the day before, you use your decision-making energy wisely, preserving it for executing tasks rather than deciding what to do.


The "Eat That Frog" technique is a simple yet potent method to enhance productivity. By focusing on your most important tasks, you can achieve greater clarity, foster momentum, and ultimately, enhance your performance. Incorporate time tracking tools like TimeNavi to gain more insights into how you allocate your time, which will further streamline this approach.

As you get into the habit of "eating your frogs" regularly, you'll likely find that not only does your productivity increase but your overall satisfaction with your workday does as well. It's about finding the right balance and ensuring that you are working smarter, not harder.

Whether you're a seasoned pro at productivity or someone struggling with procrastination, the "Eat That Frog" method, coupled with effective time tracking, could be the answer to your time management woes. TimeNavi is the tool that can enable this technique to unfold to its full potential, providing you with invaluable data on where your time goes and helping to ensure that your frogs don't slip away uneaten.

So why not take the first leap towards skyrocketing your productivity? Visit and see how you can apply the "Eat That Frog" technique with the aid of TimeNavi today. Transform your workday by embracing the challenge head-on and making those big, impact-driven leaps every morning. Your future self will thank you for it.